In the present changing economic environment, old techniques of shopping do not give better results. The expansions of business in size and changes in technology have necessitated a new thinking in shopping approach. A number of numbers of techniques of shopping have been developed in the recent past. The performance of each job should be directed towards achievement of business objectives. One Friday I went to buy an Express fade in jean trouser in downtown. I found a merchants shop selling Barney’s products expensive. The attendant there tried to convince me that although his prices are high, he sells only high quality original jeans products like Suede jackets, Button spot jackets and Buglioli. He further told me that, the Indian shop opposite door was selling the similar type of jeans at lower prices because they were duplicate, and of low quality. When I went to the Indian shop opposite, the seller showed me a variety from Zappos, Reiss, Boticca and JCP products like Levi...
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