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Press Release about Benard Tools


 
FOR IMMEDIATE RELEASE                                    










Uganda, Kampala. - Feb 11(Press) - Two years ago, Ogola Benard was at one of those proverbial crossroads in life. Having been the victim of downsizing after a corporate merger, he faced the decision of whether to continue working for someone else or to start his own business. 


Armed with statistics on growing pasta consumption, articles on the explosive growth of the internet, Benard started the Benard Tools a blog he cherished a lot.
His goal was to build a semi-virtual company. He would handle all the marketing, accounting and order taking from his home- based office, while the order fulfillment and warehousing would be outsourced. This would allow him to maximize profit, turnover and time with customers, and minimize ongoing overhead expenses and his up front capital risk. 


His internet blog is fast loading with whimsy tool kit characters, a section on the health, sauces, recipes, a contest for blog subscribers and a variety of needful online haute couturiers and different art and craft haulage. Customers can order via a state-of-the-art secure shopping basket system. 
The internet blog opened in 2012 to the thunderous sound of emptiness. In the world of the web, if you build it they will only come if you tell them you exist. Fortunately he also produced a direct mail brochure as insurance against his "sure bet" on the internet. This bought him the necessary time to really promote the blog. 


Now, a year and a half later, the Benard Tool’s internet blog brings in 35% of his revenues. Benard has added a language section to his internet blog, an online store and has a growing base of customers. Over 40% of the Benard Tools revenues come from repeat business and customer referrals. About 10% of his business comes from overseas customers. 


He advices anyone who is thinking of starting an online business? Not to get carried away with the hype and forget about the basics of selling. Study the direct marketing field in terms of catalog structure, language, delivery systems, guarantees and style. Make your site as interactive as possible without ignoring the most important aspect of your site - it needs to be profitable in order to survive. 


Benard Tools Is a surviving Business, doing well and you can check out Benard Tools  or like their facebook page.



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